Rebuilding hmarkets.com in 8 languages

The broker's website had to serve clients in many countries and languages, while showing only the products and offers each regulated entity is allowed to promote in each region. Content updates also depended on developers.

Product Manager for the rebuild, from requirements to launch, working with design, engineering, marketing and compliance.

• Rebuilt the site on a modern front end and a headless CMS, so marketing can publish and update content without engineering tickets.
• Launched in 8 languages, using AI auto-translation to keep every language version up to date.
• Added Geo-IP content restrictions so visitors only see content permitted in their region.
• Shortened the path from landing page to account opening.

Giving marketing a CMS they could run without a ticket mattered as much as the design. It kept 8 languages accurate after launch, not just on launch day.