Redesigning gant.ae and expanding across the Middle East

Liwa runs online stores for international fashion brands in the region, including GANT. The gant.ae storefront needed a refreshed look in line with the brand, and it served only a limited set of countries.

Product Manager for the eCommerce platform, working with the brand, marketing, operations and engineering teams.

• Re-themed the store with the brand and marketing teams, keeping the existing platform instead of migrating.
• Added support for shoppers across Middle Eastern countries, including country-specific delivery and checkout settings.
• Introduced cross-border shipping so customers outside the UAE could order directly from the store.

A platform change is not always the answer. Re-theming the existing store delivered the brand refresh quickly and freed time to focus on reaching new countries.